The next generation of property brokers will need to ask better questions

A new broker can learn to produce a polished property description before learning how to recognise an incomplete brief. That possibility raises an important training question for property businesses adopting AI.
Joe Sokolic, founder and CEO of Sokolic Property Group,……more

Property market insight starts with knowing what your data cannot tell you

A brokerage’s enquiry database can reveal useful patterns. It can show which areas its prospects are asking about, what requirements they describe and why particular opportunities fail to progress. The value of those observations depends on understanding their limits.
Joe……more

AI-generated property images need a clear relationship with reality

A prospective tenant looking at a property image needs to understand what it represents. Is it a photograph of the premises today, an illustration of a proposed fit-out or a concept showing one possible use of the space?
Joe Sokolic,……more

When a broker leaves, the client relationship should not lose its history

A client explains its requirements, reviews several properties and agrees on the next step. Then the responsible broker goes on leave, changes roles or leaves the business. The quality of the handover determines whether the client experiences continuity or has……more

What a property business should do when AI gets the answer wrong

A property description includes a feature that was never confirmed. A meeting summary misses an important condition. A suggested shortlist contains premises that fail a stated requirement. These are useful scenarios for any property business planning to put AI into……more

The hidden cost of duplicate records in a property business

A company appears under its registered name in one record and its trading name in another. A contact has changed email addresses. A building is known by two names. Each record looks plausible, yet together they can create a confused……more