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Trendy Braamfontein: A hub for young professionals

Posted on 2017-08-18

It is true that Braamfontein has not always had the best of reputations and if someone had to tell you that a day would come when this central suburb of Johannesburg would become a hotspot for creatives and young professionals, you probably would not have readily believed them.

This luxury penthouse in Braamfontein has open-plan living areas with stacking doors leading out to a balcony. It is being marketed by SeeffJohannesburg Central for R2.5 million.

Well, now that day has arrived and property experts agree that not only was the gentrification of Braamfontein a major success, but more young professionals would move here in a heartbeat if there wasn’t such a shortage of suitable accommodation.

Byron Cornish, a licensee of Seeff in the Johannesburg CBD, says the massive drive for tech companies and innovation hubs to move to the CBD (and especially Braamfontein), is accompanied by the aesthetic improvement of the area and a stronger emphasis on security.

“Many tech start-ups are housed in the almost complete Tshimolong precinct and the Wits tech hub. IBM and Microsoft are two of the strategic founding partners of this precinct and this has been massively positive for the area,” says Cornish.

He says while Braamfontein is still mostly a student area because of the close proximity to WITS, UJ and many more, the area is also experiencing a greater demand from young professionals who want to live closer to where they work.

“There are currently 12 sectional title buildings in Braamfontein, most of which offer small bachelor apartments geared towards students, but we are also seeing a good presence of young professionals looking to buy their first apartments in buildings like Civic Towers, Madison Lofts and The Liberty,” says Cornish.

This three bedroom, two bathroom apartment in Braamfontein has open-plan living areas leading out to a balcony with views. It is on the market for R895 000 – click here to view.

“The factor limiting masses of young professionals streaming to Braamfontein is the amount of accommodation available and until new developments geared towards young professionals are built, this will remain a mostly student area as this is where investors are getting their returns of up to 12%.”

Cornish says the biggest change in Braamfontein has been on the commercial front where many new shops, restaurants, bars and the ‘Neighbourgoods Market’ have all opened in recent years.

“In the past, there were maybe one or two restaurants and bars that you could frequent, but now you can park in the middle of Braamfontein and walk down any street and find many places to choose from. This in turn adds to the vibe and increases the demand for small businesses to move back to the area,” says Cornish.

He says the rest of the CBD has also seen improvement ranging from fixing up the streets to erecting new shopping centres like the Newtown Junction.

“Although the nightlife in the rest of the CBD is not as popular as it is in Braamfontein, this is also slowly changing with the opening of more restaurants such as Urbanologi in Fox street and the many regularly frequented hotspots in the Maboneng precinct,” says Cornish.

This one bedroom, one bathroom loft in Braamfontein has open-plan living areas with high ceilings. It is on the market for R460 000 – click here to view.

He says property prices in Braamfontein and the CBD vary, but start at around R500 000 for a bachelor or one bedroom apartment in Braamfontein to a R1 million rand apartment in the CBD.

“There are also a few penthouses which range from R1 million to R4 million and this includes a large 200sqm to 300sqm apartment with two bedrooms, two bathrooms, modern finishes and beautiful views of the city. This type of accommodation is especially favoured by creatives looking for inner city living,” says Cornish.

He says more benefits of living in Braamfontein include the proximity to the Gautrain, Park Station and the new bicycle lanes for those who cycle to work.

“Even though the uptake of these lanes has not been great, the potential is there and we see many professionals who live in the city either walk or cycle to work if it is close enough or jump on the Gautrain if it is further,” says Cornish.

He says the major appeal of living in Braamfontein and the CBD is the incredible infrastructure that is seen nowhere else in Johannesburg.

“A lot is being done to make the CBD attractive like the introduction of ‘First Thursdays’ where all the art galleries, bars and restaurants open on the first Thursday night of every month,” he says.

This one bedroom, one bathroom studio in Braamfontein offers access to a communal pool, laundry services and 24-hour security. It is on the market for R485 000 – click here to view.

According to Cornish, the Maboneng precinct also has a craft market on Sundays and the gentrification of this area is popular with tourists and Joburgers looking for something different.

In addition to this, he says there are often events in Mary Fitzgerald Square, and the market theatre is also a huge attraction.

“Upliftment projects like the taking over of hijacked buildings and turning them into social housing developments is also a big priority,” says Cornish.

He says even though Hillbrow still has a way to go in terms of area safety, big brands and shops are moving back into the area which is encouraging. The buildings are also remarkably safe and include features like biometrics, access control and decent guarding.

Cornish says the biggest challenge in Hillbrow is that the banks aren’t keen to grant loans here because of the reputation it has. As a result, 90% of Hillbrow is let by tenants and not occupied by owners at the moment.

He says a tenant renting a bachelor apartment in Hillbrow pays rent of around R2 500 per month, where the buying cost of the unit would be R150 000 to R200 000.

This one bedroom, one bathroom apartment in Braamfontein has offers access to a communal pool, laundry services and secure parking. It is on the market for R490 000 – click here to view.

If the banks opened up to these lower-income individuals, they would be able to cover their bond costs quite easily and would also feel empowered by owning their own property, says Cornish.

He says this, in turn, would improve the buildings drastically as owners tend to take a keener interest in where their levies are going, and it would also have a knock-on effect on surrounding areas like Yeoville and Berea.

Cornish says there is a luxurious penthouse only a stone’s throw away from Braamfontein’s restaurants and nightlife that is being marketed for R2.5 million by Seeff.

He says the apartment has been tastefully renovated and offers an industrial feel with exposed bricks, beams and cemcrete floors. The master bedroom en suite is spacious and has incredible views. The second bedroom, with skylight allowing the flow of natural light into the space can also serve as a study.

The open-plan living area with folding doors onto the balcony provides the perfect space to entertain guests and feel comfortable in the space, whilst sheer weave blinds provide privacy and the perfect lighting on bright winter days, says Cornish.

He says this north-facing penthouse offers loads of natural light and remains warm throughout the winter months without heating. The deck has the perfect environment for potted indigenous plants and creates a welcoming space to lounge in, unwind and entertain guests.

Cornish says there are two parking bays in an access controlled basement and professional doormen on duty to welcome visitors and ensure your safety. The building is well managed and maintained, with a newly refurbished reception area.

This penthouse is ideal for an investor, with the newly opened Tshimologong Precinct 100 metres away, and the access controlled penthouse floor is shared by lecturers, designers and TV personalities, affording a cosmopolitan, upmarket feeling, says Cornish.


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