A single property deserves different stories for different occupiers

The same premises can solve very different problems for different businesses. A warehouse might interest a distributor, a service operation or a company bringing several functions together. Each prospective occupier will examine the property through a different operational lens.
Joe……more

AI adoption in property needs a business case that survives the demonstration

A convincing technology demonstration can make a difficult task look effortless. A few instructions produce a polished report, a property description or an impressive shortlist. The harder question is what happens when the tool meets the untidy information and competing……more

Landlords should ask what their marketing is teaching them about a vacancy

A vacancy campaign produces more than exposure. Every suitable enquiry, viewing and declined opportunity can provide information about how the market is responding to a property.
Joe Sokolic, founder and CEO of Sokolic Property Group, believes that information should become……more

The most valuable property lead may be the one nobody has answered properly

A business looking for premises can receive an immediate acknowledgement and still wait days for a useful answer. The message has arrived. The enquiry has entered a system. Yet the person making the decision still does not know whether the……more

The property firm of the future will need a better memory

Ask a property business what it knows, and the answer may be scattered across inboxes, spreadsheets, messaging threads and individual recollections.
Joe Sokolic, founder and CEO of Sokolic Property Group, sees an opportunity to bring that knowledge into a more……more

Experienced property people should help design the AI workflow

Property experience includes knowledge that rarely fits neatly into a listing form.
A broker may know which questions reveal a weak brief, which missing specification will delay a decision and when a seemingly suitable property deserves closer investigation.
Joe Sokolic,……more